Community Program Marketing Manager

Summary Responsible for supporting the marketing, communication and program planning needs of Methodist Le Bonheur Healthcare’s community initiatives and system service lines, as assigned.
This role also ensures the quality, timeliness and accuracy of projects and manages the strategies and overall goals of each assigned area.
Plays a key role in establishing and maintain relationships with high-profile community partners.
This position will work within the Marketing, Communications and Web Strategy department and models appropriate behavior as exemplified in MLH Mission, Vision and Values.
Education/Experience/Licensure Education/Formal Training Work Experience Credential/Licensure REQUIRED: Bachelor’s Degree in Marketing, Communication, business or related field.
Must have at least five (5) progressive years of experience in business, marketing, communications, nonprofit management, development or related field.
N/A Preferred: N/A Experience in a healthcare setting.
N/A Substitutions Allowed: N/A N/A N/A Knowledge/Skills/Abilities Expert knowledge of Microsoft Office and the ability to learn new computer applications.
Ability to interact positively and effectively with Associates at all levels within the organization, as well as vendors and business partners.
Advanced knowledge of business, marketing, communications, and relationship building principles.
Must possess analytical skills, be flexible, innovative, highly organized, able to work independently, and able to exercise independent judgement and professionalism.
Demonstrated advanced ability to write, edit and communicate.
Ability to communicate in a clear and concise manner, showing a working knowledge of grammar principles, style and usage.
Ability to handle a heavy, complex workload, several tasks simultaneously, solve problems and meet tight deadlines.
Strong project management, budget management and organizational abilities.
Demonstrated ability to design and deliver well-organized, impactful business plans to accomplish MLH system objectives.
Ability to present, explain and champion program and service line strategies to MLH senior leadership.
Key Job Responsibilities Plans, implements and manages projects for the assigned community initiative and system service line(s) to ensure monthly, quarterly and annual goals are met.
Monitors program performance and communicates strategy recommendations to department leadership, as well as executive team members.
Leverages internal and external resources to create highly engaging digital content and coordinates publishing to social media, video hosting platforms, media partners and other high-value platforms.
Builds and maintains strong relationships with program sponsors and community partners, to accomplish promotional objectives and drive adoption among key audiences.
Creates project plans and budgets to ensure timely completion and alignment with overall program goals.
Manages monthly, wellness focused community events and acts as the lead planner for initiatives, such as Healthier 901 Fest, an annual event attracting attendees throughout the Mid-South.
Oversees creative asset development including promotional materials, advertising, photography and videography.
Functions as an effective team-builder and builds mutual trust and encourages respect and cooperation among team members to facilitate project completion.
Develops marketing/communication/web strategies for community program(s) and system service lines as needed.
Performs other job duties as assigned or request.
Physical Requirements The physical activities of this position may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
Must have good balance and coordination.
The physical requirements of this position are: light work - exerting up to 25 lbs.
of force occasionally and/or up to 10 lbs.
of force frequently.
The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; or extensive reading.
The conditions to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work.
Occasional travel outside of hospital.