SENIOR DIGITAL SALES SPECIALIST - WMC-TV

About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence.
Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WMC-TV: WMC-TV, virtual and VHF digital channel 5, is an NBC-affiliated television station licensed to Memphis, Tennessee, United States.
The station is owned by Gray Television.
The station serves roughly the western third of Tennessee, northern Mississippi, eastern Arkansas, and the southeastern corner of Missouri over the air, on satellite, and on various cable systems.
Memphis is a one of a kind city, rich in history and music, truly authentic, and boasting a dynamic culinary scene.
It sits on the mighty Mississippi River, and is home to the National Civil Rights Museum, Sun Studio, Stax Museum of American Soul, Graceland, The Memphis Grizzlies, Memphis Redbirds, 901 FC, University of Memphis, and the Memphis Zoo, (and that's just scratching the surface).
Job Summary/Description: Action News 5 is seeking a full-time team member to serve as a vital resource for our Sales Team.
The Digital Sales Specialist position will support the sales staff, sales management, and other departments with orders, presentations, reporting, and training.
Candidate must demonstrate a thorough knowledge of digital media marketing and an ability to provide digital solutions across multiple platforms.
Duties/Responsibilities include (but are not limited to): - Act as a secondary client contact, understanding client goals and optimizing success through research and analysis - Develop media plan recommendations, buy summaries, and campaign measurements - Present proposals with media and cost schedules to clients.
Will go on sales calls with Account Executives - Manage all facets of campaign execution by working with Digital Coordinator and Digital Media Team - Take the lead on optimization strategies for digital campaigns - Stay up-to-date with emerging trends and identify areas of development within emerging markets - Develop and present concise reporting decks highlighting the success of the campaign and recommendations for future campaigns - Promote positive working relationships within the department, the company, and the vendor community Qualifications/Requirements: - 2+ years in digital media - BA/BS degree preferred - Possess demonstrable experience working in both B2B and B2C environments - Possess outstanding written and verbal communication skills - Applicants must be proficient in working with Microsoft Word, Excel, PowerPoint, and Outlook Interested applicants may go to https://gray.
tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal) WMC-TV/Gray Television, Inc.
is a drug-free company Additional Info: Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to the first workday.
Experience Preferred 2 year(s): Digital media experience Education Required High School or better