Demand Generation Manager

For more than 30 years, ECI Software Solutions has been providing industry-specific, cloud-based business management software and services to small and medium-sized businesses.
With divisions focused on manufacturing, wholesale/retail distribution, building and construction, and field service, ECI's solutions integrate into every aspect of a customers' business to help them level the playing field, run day-to-day operations more efficiently, and free them up to focus on what matters most.
It’s how business gets done.
Who is ECI? At ECI, our mission is to enable the entrepreneurial spirit of small and medium-sized business owners.
But ECI doesn’t simply deliver amazing software solutions; we also have an award-winning company culture.
• We offer competitive benefits focused on employee well-being, including paid volunteer time off! • We have been named by Achievers on its prestigious 50 Most Engaged Companies To Work For list for the last five years.
• We have received international recognition for our high levels of employee engagement through Certification as a Great Place to Work four years in a row.
• Our culture of creativity, innovation, and leadership has garnered over a dozen International Business Awards (Stevie®).
Come join a worldwide team with a strong culture of inclusion, professional development, and collaboration.
To apply for this position, please attach a detailed resume that demonstrates your qualifications and skill set pertaining to this position.
Applications without a resume will not be considered.
The Demand Generation Manager is responsible for the strategy and execution of marketing programs that capture, and nurture leads across multiple channels for our Manufacturing ERP product portfolio in the Discrete and Job Shop space, spanning across United States and Canada.
In this role, you will be responsible for developing integrated campaigns and programs to generate leads through digital channels including events, paid search, paid social, website/SEO optimization, review sites, content generation and additional supporting activities.
The position reports to the Director of Demand Generation and will work closely with product marketing, customer marketing, internal marketing and operations, and sales.
This position is a fully remote role, with travel requirements for annual meetings and tradeshows.
Responsibilities: • Drive marketing goal attainment with the results of growing new systems pipeline and bookings.
Key metrics include Lead Attainment, Lead to SQL conversion targets, and SQL (qualified pipeline) attainment; performance based off KPI metrics.
• Engage with market experts and ECI content team to develop content plans that will serve as the foundation for all inbound demand generation via digital channels.
• Develop and execute integrated demand generation plans that leverage digital delivery channels to engage with and attract leads, including search (organic and paid), email, nurture programs, webinars, tradeshows, digital industry publication programs, content syndication, blog and long-form content creation, social media (free and paid), and additional channels.
• Manage Lead Generation Channels to create positive ROI from leads generated off PPC, PPL, and HQL programs partnered with companies like Gartner and other software review sites.
• Manage tradeshow strategy in partnership with Events team, including but not limited to show selection, lead generation, footprint, and communications.
• Increase top of funnel leads, monitor, and improve program performance and manage conversion rates throughout the marketing and sales funnel.
• Align all programs with business goals and provide bi-weekly reports showing progress toward goals.
• Track, analyze and report on key KPIs, including Impressions, Clicks, Conversions, Organic vs.
Paid traffic, channel performance, and lead funnel attainment.
• When necessary, develop and implement pipeline acceleration programs jointly with sales.
• Proactively engage with sales, coordinate, communicate and optimize impact of marketing activities, including prospect facing content, customer stories and other sales and marketing collateral.
• Efficiently and effectively own the marketing budget per product, aiming to achieve industry standard Return on Marketing Investment (ROMI) KPIs.
Technologies Supporting the Role: • Pardot (marketing automation) • Salesforce (CRM) + Analytics Dashboards • Craft (CMS) • Pathfactory (Content Repository) • Asana (Project Management) • Canto (Image Repository) Education: • BS/BBA in marketing or business, or comparable education/experience • Background/ Experience: • 4+ years in B2B marketing , strategy management a plus • Proven experience driving desired results through marketing channels and campaigns • Strong understanding of SEO, CRO, inbound marketing strategy, nurture strategy, and end to end campaign execution • Recommended: Experience in marketing for ERP or SaaS Technology related products or experience marketing for the Manufacturing Industry Skills: • Marketing/Sales funnel knowledge and experience • Marketing automation platform experience, Pardot a plus • Planning/project management • Demand generation, lead generation, nurturing, and brand awareness strategic and tactical planning • Ability to work independently • Alignment with Sales and Senior Leadership on all goals and objectives • Quick learner and go-getter • Direct content building required for demand creation #LI-REMOTE In addition to our competitive salary and award winning culture, we offer an excellent benefit package.
We even offer our employees a day off to serve their community! Our company core values are our “CODE”: Crave Greatness, Own the Outcome, Deliver Awesome and Embrace Community.